DUBAI: After two digital presentations, Paris Couture Week (PCW) is set to return physically with eight shows to take place from July 5-8, the Fédération de la Haute Couture et de la Mode announced on Monday.
Lebanese designer Zuhair Murad will present his Autumn/ Winter 2021 collection in person, among seven other renowned labels including Dior, Azzaro Couture, Chanel, Giorgio Armani Privé, Balenciaga, Jean Paul Gaultier and Vaishali S.
A limited number of guests will be allowed to attend the physical shows to help curb the spread of the COVID-19 pandemic.
The event will also feature virtual showcases by Arab brands Georges Hobeika, Elie Saab and Maison Rabih Kayrouz among other international fashion houses like Fendi, Viktor & Rolf and Giambattista Valli.
On July 4, just one day before PCW begins, designer and newly-minted artistic director at Alaia Pieter Mulier will show his first official collection for the Paris-based label.
It will mark the brand’s first runway show since Tunisian couturier Azzedine Alaïa’s death in November 2017 at the age of 77, as well as Mulier’s debut at the helm of a brand. It will also be the first time that the house jointly presents its ready-to-wear and couture collections.
The show will take place exactly four-years after the late designer presented what would be his last show in July 2017.