Given its origin as a niche streaming site for fans of anime comics and games (ACG), Bilibili‘s success has been a surprise for many. But behind the company’s rapid rise is a group of dedicated users known as “uploaders” who create content for the platform, helping turn it into China’s YouTube.A unique combination of original features and an avid fan base has helped make Bilibili the go-to platform for many content creators. This has made the company a big success, both with its users and with…


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