Most users consider TikTok a service for entertainment. Therefore, for business promotion here to be successful, your content must be captivating and organically fit into the user feed. If it seems too intrusive to users, the audience will leave you, even if you periodically buy TikTok followers.
Good marketers are master storytellers first and foremost, so the story of your brand or business is best told in a compelling and engaging way.
Before launching a marketing campaign, let’s get familiar with how the platform works, its demographics and culture. A large proportion of the platform’s audience is made up of young users, from 15 to 25 years old. If the target audience of your business matches this group, feel free to take a promotion on TikTok.
You may not be able to get instant sales, but here you can grow your audience much faster than on any other platform, and without the need to often buy followers on TikTok.
How to Promote Your Channel
Create Interesting and Engaging Content
Do not forget to take into account the fact that the main audience of the social network is teenagers and young people under 25, and they want to watch entertainment videos. Add humor and lightness to your posts, support viral promotions and challenges, you need to be in trend!
Do not overload the video with heavy text. Focus on visual content, so it will be easier for the audience to perceive it. Dynamic video will give filters, sound effects, music, voice-overs, stickers, etc. If you still want to publish content in text format, keep the text short and understandable. Try to dilute it with colorful fields, experiment with fonts, text size.
Follow the Trends
Pay special attention to trends in your niche. Do you work in the fashion industry? If you’re a beauty brand, make skincare tutorial videos. Analyze what your followers like to watch and use those topics as a guide.
To analyze popular trends, check out the trending and interesting sections. See what type of content gets the most views. To do this, you can search among competitors in your niche and see what videos they publish. In addition to useful information about trends, you can find inspiration there (as a bonus!).
Run Hashtag Challenges
It is an integral part of the platform. Well-known brands and even celebrities often launch challenges, thereby increasing audience engagement. In order for as many people as possible to join the challenge, you need to use hashtags.
In fact, challenges are a very exciting way to promote. You just need to find creative ideas that suit your niche. If you have a restaurant, you can share the recipe and launch it as a challenge for your target audience to cook the dish at home. Invite them to share their prepared meals using your hashtag and audience engagement will grow!
In 2022, entrepreneurs should pay great attention to the development of their brands in popular social networks. Today you learned how to grow your channel on the fastest growing platform in the world and now you are definitely ready to embark on the path to success.