Can this online sneaker store from Hong Kong compete with StockX and Goat? Sneaker Surge co-founders on their booming business and benefitting from a Chance encounter

Hong Kong-based shoe retailer Sneaker Surge has had an interesting few years that stretch back to 2019 and the citywide anti-government protests that made it difficult to stock local shops.“We had to close up shop or go online,” says co-founder Ravine Mahtani. “[We had to] say we are no longer in the sneaker business or say, OK, we know it is going to be a hard road – let’s go online with whatever inventory we have left and see what happens.”Sneaker Surge chose the latter – and it has not…


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