Carlsberg shows industry how to keep the taps flowing in China during Covid-19 pandemic


Collaboration with Chinese online delivery platforms has helped Carlsberg China reach more customers in the world’s biggest beer market, helping it buck the decline seen in the wider industry caused by consumers cutting down on eating and drinking out last year.And while the worst of the impact of the Covid-19 pandemic has largely subsided, digitalisation will stick around as a key strategy at Carlsberg, said Lee Chee Kong, president of Carlsberg China.“We see digitalisation as one of our…



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