Direct sales model unlikely to translate to lower car prices here

SINGAPORE – Like in several other markets, car buyers in Singapore will soon be able to buy vehicles directly from the manufacturer.

Car makers like Mercedes-Benz, Porsche and Hyundai are dipping their toes into the direct-to-consumer sales model – something which Tesla had adopted from day one. Clearly, the primary motivation is improving profit margin by removing or paring down the role of the middleman. And they are likely to achieve their objective.


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