From Kim Kardashian’s Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

Shapewear rarely makes fashion headlines, but it has done so in the past few weeks – and more than once. Industry pioneer Spanx has reportedly put feelers out for potential buyers, while rival brand Skims has announced it is outfitting the US Olympic team in Tokyo.Although the Skims brand had a rocky start when it was founded by reality television star Kim Kardashian in 2019, it raised US$154 million during a fundraising round in April, valuing the company at a whopping US$1.6 billion.If the…


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