Hong Kong gin brand’s name is obvious bait and UK alcohol regulators bit, but risqué titles are common in bars and restaurants

Oh, for Fok’s sake. The kerfuffle over Hong Kong distiller Fok Hing Gin’s name is a bit ridiculous, and not just for the reason you think.Indeed, it has all been a storm in a teacup, or rather a shot glass, and the UK alcohol industry’s Independent Complaints Panel gave the label exactly what it aimed for: sensationalist publicity.The brand name is obvious marketing bait and the Brit regulators fell for it hook, line and sinker. Suckers. In reality, Fok Hing Gin is not particularly clever or…


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