Health

Hong Kong’s rainbow ‘fashion masks’ fly off the shelves to ease pandemic gloom


Amid the coronavirus gloom afflicting many Hong Kong retailers, one business is bucking the trend – by offering colourful individualised facemasks to cheer up customers in a fashion-obsessed city.

Masklab, a Hong Kong-based mask production company, opened a bricks-and-mortar store in Jordan district last Saturday. Since then, thousands of people have flocked to the pop-up establishment on Nathan Road to purchase their unique brand of quality masks, available in an assortment of multi-coloured designs.

Photo: Rhoda Kwan/HKFP.

The official opening is not till early October but already there are constant queues. “We originally planned to open here for six months,” co-founder Albert Chen told HKFP. “But now it looks like we may be here for a year.”

Chen, who shuttles between the store and their factory in San Po Kong, said there had been a “mindblowing” response to the shop. “We’re so busy, we’re severely understaffed.”

The company served more than 5,000 customers in the first two days of its soft opening. “Now that’s one busy store!” one passer-by remarked.

‘Colourful and unique’

Since the beginning of the coronavirus outbreak in Hong Kong, demand for masks has surged. Since July, they have been mandatory in public places both indoors and outdoors.



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