How De Beers Jewellers is winning over China’s Gen Z – Tmall, WeChat and sustainable diamond mining

In the latest in our series of interviews with luxury leaders, Céline Assimon, CEO of De Beers Jewellers and Forevermark, shines a light on the brand’s strategies during the pandemic and how it is connecting with clients in a new era.When you look at the number of female CEOs … there is a handful of us females. It starts with education, promoting women, and encouraging them to want more and to be ambitious in their careersCéline Assimon, CEO of De Beers Jewellers and ForevermarkIs Danish…


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