How Marvel’s Iron Man 3 tried but failed to please Chinese viewers, from Fan Bingbing’s pointless cameo to brazen product placement

Fittingly for a film about an arrogant all-American hero forged in the fire of war, Iron Man 3’s foreign policy leaves a lot to be desired.Released in 2013 and directed by Shane Black (Kiss Kiss Bang Bang), the third outing for the Avengers’ MVP as part of the Marvel Cinematic Universe pits inventor Tony Stark (Robert Downey Jr) against a terrorist called The Mandarin.It’s an ironic choice of villain given that Marvel Studios originally intended the film to be a Sino-US co-production, before…


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