Asia

Indian cryptocurrency firms tap Bollywood stars to woo Diwali gold buyers towards bitcoin



Ahead of Diwali, two of Bollywood’s leading men are pitching another option during India’s annual gold shopping spree: cryptocurrencies.India’s top two cryptocurrency platforms have each tapped stars – one, Amitabh Bachchan, may be the most famous Indian actor of all time – to promote cryptocurrencies as a superior and easy investment ahead of Dhanteras, the auspicious first day of the holiday, when buyers traditionally splurge on gold. Indians have expanded their Diwali investments to include…



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