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Indian mukbang videos on YouTube soar in popularity as binge-eating performers down 8lb of jackfruit, or 50 omelettes and four chickens, in a few minutes




Mounds of chicken biryani, dizzying numbers of omelettes … all eaten in front of a camera live-streaming to the internet.These binge-eating videos are known as mukbang, which translates from the Korean for “eating broadcast” – a social media trend that began in South Korea around 2010.Professionals who had left home to work in cities found themselves lonely and, unable to eat with their loved ones, went online to look for company while they had a meal – and the videos of them slurping noodles…



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