Israel firm promises to give you tools to purge digital footprint

JERUSALEM (AFP) – Three young Israelis formerly serving in military cyber units have figured out how to locate your digital footprint – and give you the tools to delete it.

The company Mine, co-founded by Mr Gal Ringel, Mr Gal Golan and Mr Kobi Nissan, said it uses artificial intelligence to show users where their information is being stored – like whether an online shoe store kept your data after a sneaker purchase three years ago.

Mr Ringel said Mine’s technology has already been used by one million people worldwide, with over 10 million “right to be forgotten” requests sent to companies using the firm’s platform.

Mine launched after the European Union’s General Data Protection Regulation (GDPR) – now an international reference point – set out key rights for users, including the deletion of personal data that was shared with a site for a limited purpose.

The company’s AI technology scans the subject lines of users’ emails and flags where data is being stored.

Individuals can then decide which information they want deleted and use Mine’s email template to execute their right to be forgotten.

It means they can delete their digital footprint “with a click of a button”, Mr Ringel said.

“We’re not telling people to not use Facebook or Google. We say: go ahead, enjoy, use whatever you want,” he said.

“But as you enjoy using the Internet, we’ll show you who knows what about you, what they know about you… what is the risk” and how to remove it, he added.

Last year, hackers broke into the database of Atraf, an Israeli LGBTQ dating website, using the personal information there for extortion.

The year before, Shirbit, a major insurance company, was hacked and troves of data stolen.

Despite those and smaller breaches, Ms Naama Matarasso Karpel from advocacy group Privacy Israel said the public was relatively indifferent.

She also criticised Israel’s privacy legislation as inadequate for tackling today’s online challenges.

“Privacy is a bit like health or air – we don’t really feel the need for it until we really see how much we lack it,” she said.


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