Lifestyle

It’s not enough for celebrities to put their names to beauty brands – the power is in the product, too




Remember when every other celebrity suddenly decided to launch their own fragrance? We’re talking about the 1990s and early 2000s, although some continued the trend for a while longer.Back to the present, there’s a new category catching the interest of the stars: welcome to the era of celebrity beauty brands. From make-up to skin, hair and body care, more and more celebrities are launching their own beauty brands – and it doesn’t look like the trend is going to end any time soon, although it’s…



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