KFC China’s Dimoo ‘blind boxes’ under fire as toy promotion fuels frenzy of wastefulness, overspending

A Chinese consumer rights group is taking KFC to task for its recent meal promotion, arguing that the popular fast-food chain’s limited-edition toys resulted in excessive food waste and compulsive overspending by customers.The pointed criticism by the China Consumer Association came after KFC teamed up with Pop Mart, a Chinese toymaker known for its mystery boxes, i.e. “blind boxes”. Together, they offered collectable versions of large-eyed and round-faced Dimoo toys with certain KFC meals, in…


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