China

Kuaishou IPO: live-streaming e-commerce holds promise for future profitability but remains clouded by regulatory uncertainty

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One selling point for Kuaishou, the Chinese video-sharing app that has turned into Hong Kong’s hottest initial public offering ever, is its eye-popping growth in “live-streaming e-commerce”, a newly popular form of shopping online in China.But analysts have said the business model is at risk of increased regulation from Beijing, which could lead to slower growth and make it harder for Kuaishou and similar platforms to profit from the booming service, which often features online personalities or…

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