Live streams are changing the way social media apps such as TikTok, Instagram and Twitch work and becoming our new ‘social language’

Live-streaming and the explosion of the “creator economy” are igniting a rise in social media app use and rapidly changing the online landscape, a study has found.In 2021 alone, consumers have already made more than 9.2 billion app downloads and are expected to spend 740 billion hours on them. That includes an estimated 548 billion hours of them live-streaming – in apps including TikTok, Twitch and Instagram – according to mobile data and analytics tracker App Annie in its “The Evolution of…


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