Mirror, mirror on the wall, can Tencent-backed Chinese smart fitness unicorn Fiture disrupt US, Europe markets?

Chinese smart fitness unicorn Fiture, which has been backed by Tencent Holdings and New World Development’s Adrian Cheng Chi-kong, is eyeing expansion in Europe and the United States.Based in Sichuan, in southwestern China, the company has developed a mirror-like workout screen that offers interactive classes and customised training programmes. Fiture, which stands for “fit for the future”, has been disrupting the US$7 billion fitness market in China with its online at-home workout platform…


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