Shopping for clothes online has never been easier. You purchase an item you love and try it on in the comfort of your home before deciding whether to keep or return it, no questions asked.

While the customer reaps all the benefits – free shipping and returns have become an industry standard, especially during the pandemic – the same cannot be said for the retailer. The cost of return for a coat, for instance, can be two to three times more than getting it to the customer in the first place,…


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