The year-end period is an eventful one for shoppers in two of the largest consumer markets in the world.In China, consumers snap up billions of dollars of purchases on Alibaba’s Singles’ Day festival every year, feeding a seemingly insatiable appetite for online shopping. They spent a record-breaking US$38.4 billion on Singles’ Day, November 11, this year. (Alibaba is the owner of the South China Morning Post.)The same month, consumers in the US have been known to elbow each other and even get…



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