Chinese e-commerce giant Pin duoduo has sealed a deal to serve as the exclusive partner of state broadcaster China Central Television (CCTV) to give away cash via virtual red packets at next year’s Spring Festival Gala, the country’s most-watched national network TV broadcast.Since 1983, watching at least part of CCTV’s Spring Festival Gala has been a national tradition for families in China. Previous partners – including Alibaba Group Holding, Tencent Holdings’ WeChat, Baidu and Kuaishou –…
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