Technology

Short video app Kuaishou to give out record 1 billion yuan in digital red packets at 2020 Spring Festival Gala




As the exclusive “red packet” partner for next year’s Spring Festival Gala, Chinese short video app Kuaishou will pour 1 billion yuan (US$143 million) of cash into a red packet campaign for Lunar New Year next year, it announced on Wednesday.Since 1983, watching at least part of China Central Television’s (CCTV)’s Spring Festival Gala has been a national tradition for families in China. Last year, the programme – dubbed “China’s Super Bowl” and recognised in the Guinness World Records as the…



READ SOURCE

This website uses cookies. By continuing to use this site, you accept our use of cookies.