As the exclusive “red packet” partner for next year’s Spring Festival Gala, Chinese short video app Kuaishou will pour 1 billion yuan (US$143 million) of cash into a red packet campaign for Lunar New Year next year, it announced on Wednesday.Since 1983, watching at least part of China Central Television’s (CCTV)’s Spring Festival Gala has been a national tradition for families in China. Last year, the programme – dubbed “China’s Super Bowl” and recognised in the Guinness World Records as the…
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