Live-streaming e-commerce has finally stepped into the spotlight this year during Singles’ Day, the world’s largest shopping festival that takes place on November 11 every year. Consumers have been increasingly turning to live streaming to see demonstrations of products during the Covid-19 pandemic, which limited shoppers’ ability to check out products in person.In one live-streaming channel during the festival, a man selling chopping knives showed himself sharpening the cutlery in what looks…
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