Since late October, Mao Biying has been spending four to five hours every day feeding and dressing up a virtual cat on her smartphone. But the college student based in China’s Hebei province, who asked to go by a pseudonym, was not playing for the sake of caring for a digital pet. What she was really after were coupons for products sold during the world’s biggest shopping festival, Singles’ Day.Playing games has increasingly become part of China’s online shopping experience in recent years as e…



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