Swiss perfumery sets sights on China’s US$1.5 billion market dominated by Chanel, Dior, Estee Lauder

Shanghai native Jessie Zhang wants more than just a fragrance that smells good. Perfume, in her view, “conveys a message about what kind of person you are, your mood, and usually can be paired with the outfit.”The 24-year-old university graduate is part of a trend in China where consumers want to stand apart from the crowd in their choices. They are also providing exciting opportunities for small and large businesses to prosper in the US$1.5 billion mainland market dominated by industry giants…


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