Despite a distinct lack of international arrivals, tourism bodies are working overtime to ensure that when visitors from overseas can return, they will. Latest among them is the Tourism Authority of Thailand (TAT), which has adopted an irreverent acronym to tempt travellers back – SEXY. Like many acronyms, SEXY is tenuous. “To be rolled out during 2021-2022, the ‘SEXY’ tourism concept is in response to the changes in travel behaviour and TAT’s goal to restore Thailand’s tourism: S – Safety and…
READ SOURCE