Inside a packed hall at the Yiwu International Expo Centre, located in the same city in central Zhejiang province as the world’s largest small commodities market, hundreds of merchants gathered on April 11 for a presentation by executives from ByteDance-owned Douyin, the Chinese sister app of TikTok.The event, dubbed “Super Business”, encouraged merchants to sell their goods on what executives described on stage as a magnet for “young and high-quality consumers” via short videos and live…


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