YouTube is full of videos promoting 10-step skincare routines, and supermarkets are stocked with serum-soaked sheet masks – all while gua sha results go viral on TikTok. But do you know the origins of these products and practices? Maybe not. And that’s a problem.As beauty routines like these surge in popularity in the United States, their rich Asian history often gets erased or the products are whitewashed, which is harmful to the communities who created them.Charlotte Cho, co-founder of Soko…


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