Beauty trends come and go, but one set to turn the industry on its head in 2021, according to social media platform Pinterest, is skinimalism. The movement, highlighted in its Trend Prediction Report, refers to how women are embracing a more sustainable, pared-down beauty routine, one that has been gaining momentum since the start of the pandemic.“Everyone is now focusing on what is essential in our daily lives and wellness is a big part of that,” says Niamh O’Connell, group vice-president of…


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