As I write this, I am at Halcyon House, in Cabarita Beach, Australia.Not literally – the global pandemic will not allow it – but figuratively, as the hotel’s “signature scent” wafts from the lighted candle on my desk.Our sense of smell is a strong memory trigger, scientists have found. That appealing fragrance you notice when you arrive at a great hotel is not only an olfactory welcome, it can stay with you (hopefully in a positive way) for years after the trip.“A signature scent expresses a…



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