K-pop stars often experiment with creative concepts and narratives. In recent weeks, the genre has been full of futuristic, science-fiction-fuelled material from many of the biggest groups.
Storytelling across different mediums is used by K-pop acts to captivate their audiences and, as the industry grows and becomes more popular across the globe, artists and their companies are constantly finding new ways to up their levels of engagement.
Aliens and space come up once in a while in K-pop music videos, and there are many songs based around similar themes. This year, it feels like every other group is looking beyond pandemic-ridden Earth towards extraterrestrial and fantastical concepts for inspiration.
Music videos are the prime forum for these cinematic sci-fi takes. Since the start of May, many K-pop releases like Tomorrow X Together (TXT)’s Magic, Oh My Girl’s Dun Dun Dance and Save from NCT 127 with Amoeba Culture have featured spaceships and space-opera-style plots.
Meanwhile, Everglow’s First and TXT’s concept trailer for their The Chaos Chapter: Freeze album have featured the groups wielding supernatural powers.