Why Rolex sports watches such as the Rolex Oyster Perpetual are so hard to find and pre-owned models cost twice as much as new ones

A Rolex Oyster Perpetual stainless steel sports watch with a Tiffany blue dial was described in the auction catalogue as having the manufacturer’s stickers and being in “practically unworn condition”. It sold in early November for 18,900 Swiss francs (US$20,700), four times the Rolex catalogue price of a brand new watch of the same type.Bought new from an authorised retailer, this model should cost about US$4,900 – at the lower end of the Rolex range. Yet Rolex stainless steel sports watches…


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