A shopper scrutinises a neat row of apples at a supermarket in Hong Kong’s Causeway Bay district. Asked what’s important when selecting fresh produce, shine and shape top the list. “I also avoid fruit and vegetables that have any blemishes or bruising,” she says.Judging food by its appearance is a subconscious choice made by consumers worldwide. In today’s beauty obsessed environment, even our food, it seems, has to look pretty.Supermarkets have set high cosmetic standards for the shape, size,…
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