“Have you chopped off your hands yet?” is an old internet meme used by many young Chinese who worry they might spend too much money during online festivals like the annual Singles’ Day.Before the November 11 Singles’ Day event became widely known – first as the biggest online shopping spree in China and later the world – it was just a day for people to celebrate being single in a society which traditionally favours couples.China’s e-commerce platforms only began capitalising on the event after…
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