5 hottest male-led Calvin Klein campaigns ever: The Bear’s Jeremy Allen White broke the internet with his underwear shoot, but remember Justin Bieber, Mark ‘Marky Mark’ Wahlberg and Michael B. Jordan?

Nothing comes between Jeremy Allen White and his Calvins.

In early January, the American fashion brand Calvin Klein unveiled a video on Instagram featuring White, 32, making his way up to a rooftop in New York City as he casually slips off his tank top and shimmies out of his pants to reveal Calvin Klein’s classic briefs and a surprisingly chiselled body.

White’s toned muscles and abs against the backdrop of the iconic cityscape broke the internet, with fans (female ones especially) pouring in to leave their thirsty comments. “Want him in a way that is concerning to feminism,” one user wrote, while another fan simply said, “Yes chef!” referencing the actor’s role as the award-winning chef Carmy in the Hulu comedy-drama The Bear, for which he just won the Golden Globe for best actor – television series.

Jeremy Allen White’s Calvin Klein campaign image garnered nearly 1.7 million likes in its first 10 days. Photo: @calvinklein/Instagram

Calvin Klein underwear campaigns tend to have this knee-quivering, heart-racing effect on their audience – after all, this isn’t the brand’s first rodeo.

Here are five more of Calvin Klein’s hottest and most iconic underwear shoots from over the years.

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1. Aaron Taylor-Johnson

Aaron Taylor-Johnson appeared in the brand’s Calvins or Nothing campaign last year. Photo: @aarontaylorjohnson/Instagram

The Bullet Train actor stripped down to his Calvin Klein underwear for the brand’s campaign in 2023, showing off his shredded body.

2. Mark Wahlberg

Mark Wahlberg’s and Kate Moss’ iconic 1992 shoot. Photo: @90samerica/Instagram

Wahlberg was only 21 and still went by his rapper name Marky Mark when he starred in a 1992 Calvin Klein campaign alongside a teenage Kate Moss. Wahlberg’s shoot is considered one of the most iconic adverts to date and its insane popularity is what led to the launch of his acting career.

3. Justin Bieber

Justin Bieber’s first Calvin Klein underwear campaign, with Lara Stone, was in 2015. Photo: Mert & Marcus

Bieber has appeared in a number of campaigns for Calvin Klein, but the most memorable has to be his first shoot alongside supermodel Lara Stone in 2015.

4. Jamie Dornan

Jamie Dornan’s 2009 shoot attracted its share of attention. Photo: @calvinklein/Instagram

In 2009, before he starred in 50 Shades of Grey, Dornan appeared in a steamy campaign for Calvin Klein too.

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5. Michael B. Jordan

Michael B. Jordan also appeared in last year’s Calvins or Nothing campaign. Photo: @calvinklein/Instagram

The Black Panther star stripped down to a pair of classic CK boxer briefs and showed off his muscular physique in a campaign for the brand last year.

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5 hottest male-led Calvin Klein campaigns ever: The Bear’s Jeremy Allen White broke the internet with his underwear shoot, but remember Justin Bieber, Mark ‘Marky Mark’ Wahlberg and Michael B. Jordan?