Food

Blockchain with your burgundy: how NFTs are being minted by wine and spirits producers and auction houses to cut out counterfeits and draw young consumers


Jean-Marie Fourrier of Domaine Fourrier in Gevrey Chambertin, Burgundy, France, is an early adopter of NFTs to sell his wine. Through an online auction house, he hopes to reach more young consumers. Photo: Domaine Fourrier

Jean-Marie Fourrier of Domaine Fourrier in Gevrey Chambertin, Burgundy, France, is an early adopter of NFTs to sell his wine. Through an online auction house, he hopes to reach more young consumers. Photo: Domaine Fourrier



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