Meet WAG Kristin Juszczyk, who designed Taylor Swift’s Chiefs coat: the wife of San Francisco 49ers’ Kyle Juszczyk boasts clients from Simone Biles to Olivia Culpo – and scored an NFL deal

So when she began wearing a custom-made Kansas City Chiefs red puffer jacket – emblazoned with Travis Kelce’s 87 jersey number to his games – it caught plenty of attention. Created by Kristin Juszczyk, the wife of San Francisco 49er Kyle Juszczyk, Swift’s stylish and sentimental coat quickly went viral, People magazine called her “NFL breakout designer of the season”.

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Kristin Juszczyk an NFL WAG. Photo: @kristinjuszczyk/Instagram
“I’m so grateful for [Swift],” Juszczyk told the publication. “I feel like she’s single-handedly catapulted my career. So I’m extremely grateful for her. And just the amount of support that she gives women and small businesses. I mean, how could you not love Taylor?”

In fact, Juszczyk’s designs have now caught so much attention that she just landed a licensing deal with NFL, as confirmed by CNN.

Kristin Juszczyk is 29 years old. Photo: @kristinjuszczyk/Instagram

Let’s meet the talented 29-year-old WAG who’s making waves in the celeb-meets-sportswear department:

Where is Kristin Juszczyk from?

Kristin Juszczyk’s designs have been a hit with NFL and San Francisco 49ers fans. Photo: @kristinjuszczyk/Instagram

Kristin Juszczyk grew up in New York and went to university in Maryland, per her official biography.

Per People, she was studying at Towson University in Baltimore when she met her future beau and is now currently based in San Francisco.

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She is married to Kyle Juszczyk

Kristin Juszczyk married Kyle Juszczyk in 2019. Photo: @kristinjuszczyk/Instagram

The couple went “Instagram official” in 2015 and tied the knot in 2019 in upstate New York, according to People. “I married the most beautiful bride inside and out!!” Kyle wrote on Instagram at the time, “Not a day that I’m with you will go by that I don’t kiss you. This was the best weekend of my life! I never wanted it to end!”

She’s had several different jobs

Kristin Juszczyk took several jobs before getting into fashion – though none of them were fashion related. Photo: @kristinjuszczyk/Instagram

As seen on her LinkedIn page, Juszczyk has worked in a variety of jobs. From 2013 to 2014 she worked at window coverings company The Shade Factory whose clients included JP Morgan Chase and the Metropolitan Museum of Art. She also did a gig with Red Bull, was a PR intern at marketing agency MGH, Inc., and was a product marketing intern for tool and hardware company Stanley Black & Decker Inc.

People reports that she had initially planned to become a real estate agent and had obtained her license in Maryland. But things took a turn when her beau was transferred to the San Francisco 49ers. “I was really able to look myself in the mirror and be like, ‘Okay, what do you want to do? Do you want to go after real estate? Do you want to take this course all over again?’” she told Niners Nation in 2021. “It’s state by state, so I’d have to get my license over here.”

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Her fashion ventures

Kristin Juszczyk and her NFL star husband Kyle Juszczyk. Photo: @kristinjuszczyk/Instagram
Kristin became a fashion entrepreneur when she launched her clothing brand, The Origin Shop, in 2018. Per People, she’s since moved on to creating custom “reworked” products for NFL fans, with Designs by Kristin.

“I am completely self taught. I’ve learned everything I know from YouTube. I have to say I’ve never felt more fulfilled in my life. I absolutely love what I do and just want to let you all know it’s never too late in life to rediscover a passion or talent! Oh & I can’t forget … my last name is pronounced ‘use-check’,” the designer wrote on her website bio.

She has A-list clients

Kristin Juszczyk started her own clothing business in 2018. Photo: @kristinjuszczyk/Instagram

It’s not just Taylor Swift who loves her designs: Juszczyk has garnered plenty of celebrity fans since she began her business.

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From gymnast Simone Biles to fellow WAG Brittany Mahomes and Olivia Culpo, Taylor Lautner and American football player Deebo Samuel, Juszczyk’s fame is only likely to grow as she continues to gain big name fans.


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